Multiplication table using two dimensional array

Program 29) Write a program to compute and print a multiplication table for numbers 1 to 5 as shown below:
                1     2     3     4     5
         1     1     2     3     4     5
         2     2     4     6     8    10
         3     3     6     .      .      .
         4     4     8     .      .      .
         5     5    10    .      .     25

This program uses a two dimensional array to store the table values. Each value is calculated using the control variables of the nested loops as follows:
                       product [i] [j] = row * column
where i denotes rows and j denotes columns of the product table. Since the indices i and j range from 0 to 4, we have introduced the following transformation:
                         row     = j + 1
                      column = J + 1 

                           PROGRAM

 #define ROWS 5
 #define COLUMNS 5
 main ( )
  {
         int row, column, product [ROWS] [COLUMNS] ;
         int i, j ;
         printf ("     MULTIPLICATION TABLE\n\n") ;
         printf ("  ") ;
         for (j = 1; j <= COLUMNS; J++)
             printf ("\n") ;
             printf ("____________________\n") ;
             for (i = 0; i< ROWS; i++)
             {
                  row = i + 1 ;
                  printf ("%2d |", row) ;
                  for (j = 1; j <= COLUMNS; J++)
                  {
                     column j ;
                     product [i] [j] = row * column ;
                     printf ("%4d", product [i] [j]) ;
                 }
                 printf ("\n") ;
             }
  }


Output:      MULTIPLICATION TABLE
                 1     2     3     4     5
           1    2     4     6     8    10
           2    3     6     9    12   15
           3    4     8    12   16   20
           4    5    10   15   20   25